MeTRIXyst— Market Tracker: Basic searching and reading of results
MeTRIXyst is
one of the most powerful real-time inbox intelligence platforms on the market
today, and its ease of use returns the market insights you need quickly,
without compromising the depth and specificity of the data you are looking for.
MeTRIXyst has been marketing [redacted].
By applying complex proprietary algorithms MeTRIXyst
is able to make accurate inferences about the habits and engagement of your
customer base and that of your competitors.
Starting a new search in the Market Tracker
First, make sure the Market
Tracker and Sending Domain are
selected in the upper left corner of the MeTRIXyst
dashboard.
There are three different ways to search on MeTRIXyst , all are in the upper right of the dashboard. This section shows you how to use the most basic, which is the third. The first is the field that reads, Search for email, senders and more… which auto-populates while you type with hits across the platform. The second is the button with the ˅, and opens up a panel that is a very powerful search tool.
The third field will have the domain which is displayed by
the graph when the tool opens after login. If you type a brand or company into
the field, it will auto-populate with the various domains used by that keyword.
The domain with the largest sending volume and number of campaigns will be in
the top slot. Simply selecting it will load the data. For this example Macy’s was used.
Working with the Inbox Placement Graph
In reading the selected domain’s data, it might be helpful
to first go to the Inbox Placement graph. In this example for e.target.com notice that the left vertical
axis reads Sending Volume which
corresponds to the blue and red bars, while the dotted lines belong to the right
vertical axis which displays ISP Inbox Placement.
Both axes are over time, the default is 30 days.
To change the period of time, click on the third field that
displays the current span of time, and notice that there are several presets to
choose from. If a particular beginning and ending date is desired—or if you
want to limit your search between two dates—set the beginning date by selecting
it from the pop-up calendar panel after clicking on the left date field, and
select the end date with the center field. Be sure to hit the Apply button for the changes to take
effect.
Notice that in doing a roll-over across the graph with your mouse, a small panel automatically pops up with inbox placement statistics for
that date. Displayed are the percentages of overall inbox placement and spam designation, and inbox placement for the various email providers, such as; Gmail, AOL, Yahoo and Outlook.
Use the icon in the top right with three horizontal lines to export these graphs. The graphs can be exported to PNG and JPEG image formats,
a PDF document, and an editable SVG vector image.
Overall Inbox Placement and Read Rate
On the right the cumulative statistics for Overall Inbox Placement, as well as
inbox placement by email service provider are displayed. Notice the measurement
of Overall Read Rate. A Read Rate percentage is broken down by read percentage, read and subsequently deleted percentage and a deleted without being opened percentage. They are calculated and accurate regardless of what kind of device they were viewed on, and are not dependent on view time.
For more advanced inbox
placement and read rate information please see this section in Tips &
Tricks.
Other information worth noting is the owner of the domain’s physical address and their Email Service Provider, or ESP. Also, if one of the boxes
below the address is clicked on, a new browser window will open and display the creative art and images associated with the campaign.
Viewing the statistics and creatives for each campaigns
Scrolling down the dashboard, you’ll find the list of
campaigns that occurred over the time selected for the domain. The information
is neatly presented with the date, the email’s subject line, the campaign’s
volume, inbox placement, percentage caught in spam filter, and the three read
rate percentages discussed prior.
At the top of the list on the left is a search field to drill down to certain words or terms in the subject or body text. Next to the field is the number of campaigns listed. To view the creatives, or HTML art associated with the emails, roll over the small image icon on the furthest left
column. Clicking on the icon will open the creative in another browser window.
The Sending Volume and Overlap graphs
At the top of the graph are two other tabs in addition to
the Inbox Placement tab. Sending Volume displays the average
volume per day of the week for the period of time. A mouse roll-over of any day
will give you the average volume of spam and inbox placement, with the average read
rate.
In the Overlap
graph, all of the domains of the direct competitors of the currently selected domain are graphically displayed, showing their overlap in the marketplace. The overlapping domains are listed across the horizontal axis, and Overlap Percentage is represented by the vertical one. A roll-over shows the degree of overlap by Projected Panel Reach and percentage of Overlap. Notice that in the case of email.macys.com, the Overlap
Percentage is less than s.kohls.com,
but the Macy’s circle is larger than the Kohl’s one. This is because the Projected Panel Reach is larger by about 5M.
Similar data can be read from the Overlap Analysis part of the Market
Tracker, but the intelligence is far wider across the market.
MeTRIXyst —Market Tracker:
Tips & Tricks
How MeTRIXyst works
MeTRIXyst hosts [Section
redacted].
What is meant by Read Rate?
Read rates are calculated directly from the inbox over a
seven day period. The read rates are broken down by a read percentage, deleted
after reading percentage and lastly, deleted
without being opened percentage. All read rates are able to be collected
and calculated regardless of the type of device it was viewed on, or how it was
viewed. The time a user spends on the message is irrelevant for the tool to
categorize the read rate. There are marginal percentages that are applied in
order to ensure the statistical accuracy of the reporting.
Other methods of searching
Simply typing into the Search
for email, senders and more… field begins the same auto-population function
of the basic search. However, the results returned are not just domains, but
useful across the entire platform. Using this field, searches are possible in campaign searches, sending domains, brands
and company categories.
But by far, the most specific and granular searches are done through the filter panel. Simply enter text into the fields in format of the existing prompts. Possible filter options that can be used singularly or in any combination are:
But by far, the most specific and granular searches are done through the filter panel. Simply enter text into the fields in format of the existing prompts. Possible filter options that can be used singularly or in any combination are:
- Keyword or phrase—with the choice of the email subject line, body or both;
- Sent ‘From’—this only applies to the sending domain;
- Sent Between—this works the same way as customizing the inbox placement graph;
- Creative Presence—with the choice of either, has creative or no creative;
- Mobile-Ready Format—with the choice of either, mobile-ready or not mobile-ready;
- Campaigns—with the choice of either, commercial or personalized roundup;
- ESP—simply choose the Email Service Provider that you are looking for from the list;
- Header Key—a technical term for a tag’s value unique to the sender’s service contained within the email’s header code, which helps differentiate between campaigns, announcements, offers, newsletters, etc;
- Header Value—as with above, a technical term for the unique value of the header key, which, for example, can identify an entire campaign of personalized emails, or an mass email with a large reach;
- Received Using (MTA)—refers to the technical infrastructure, such as SMTP servers, that send out the bulk emails for the ESPs
How to customize the chart
Just below the Inbox
Placement graph there is a bar that
contains the variables Inbox, Spam, Gmail, Yahoo, Outlook and AOL. Each one of these variables can be clicked on and off, to
isolate the particular data of interest. In the example below, just the inbox
placement of Yahoo and Outlook are compared.
How to customize time period
This was reviewed in the How
To section, but the images below show
in better detail the preset times menu and the calendar pane.
To change the period of time, click on the third field that
displays the current span of time, and notice that there are several presets to
choose from. If a particular beginning and ending date is desired—or if you
want to limit your search between two dates—set the beginning date by selecting
it from the pop-up calendar panel after clicking on the left date field, and
select the end date with the center field. Be sure to hit the Apply button for the changes to take
effect.
What's the difference between inbox placement and sending volume
Sending Volume refers to the estimated number of
emails sent to panelists multiplied by MeTRIXyst ’s
calculator, with a ±20% variance. Inbox
Placement is calculated from how many messages made it to the panel’s
inboxes as opposed to their spam folders.
The difference between Domain, Brand and Company views
In the Market Tracker,
the Sending Domain view only shows
data from a single domain, while the Brand
Tracker displays all of the data for all of the domains connected to a
particular brand. Notice in the example below, that the performance for five
domains in the Target brand are
displayed. Much of the data displayed is merely aggregated and can be viewed
and customized like the Sending Domain
data.
For an even wider view, there’s the Company Tracker, which displays the performance for an entire
company, including all of its brands and domains. Using Target again, notice that the brands Cooking.com, DermStore, and Chef’s
Catalog are included with Target.
It’s also important to notice that these two trackers make
it easy to jump into competitors’ domains for comparison and contrast, and SWOT
analysis. By using the competitors’ links on the right of the dashboard, it’s
quick to find and analyze the data you need.
Campaign List—filters, hiding
customization and data downloads
This was covered in the How
To section:
At the top of the list on the left is a search field to
drill down to certain words or terms. As a term is entered, a button appears
next to the Filter button which will
clear to search. Next to the search field is the number of campaigns listed. To
view the creatives, or HTML art associated with the emails, roll over the small
image icon on the furthest left column. Clicking on the icon will open the
creative in another browser window.
To filter out personal messages, check the box on the panel
that pops up when the funnel button on the right is clicked. To export the
campaign list, use the download button on the far right. The file will be
extracted into a CSV file-type—which can be used with any spreadsheet
program—all of the creatives, as JPEGs, for the duration selected, or both. You
will be notified and given a link via the dashboard when the export is ready
for download.
Campaign list—explaining headers
Volume: refers to
the estimated number of emails sent to panelists multiplied by MeTRIXyst ’s calculator, with a ±20%
variance;
Inbox: calculated
from how many messages made it to the panel’s inboxes as opposed to their spam
folders;
Spam: calculated
percentage of volume that winds up in users’ spam folders;
Read: percentage
of messages found to have been read and retained in inbox—this is not device
specific or time dependent;
Read & Deleted:
percentage of messages deleted after being read;
Deleted:
percentage of messages deleted but not read.
No comments:
Post a Comment